Introduction
“That’s Important to Me” is a heartfelt country ballad by the American duo Joey + Rory, featured on their 2010 album Album Number Two. Co-written by Joey Feek, Rory Feek, and Tim Johnson, the song encapsulates the couple’s shared values and life experiences. It emphasizes the significance of simple, genuine aspects of life, such as family, faith, and love
The inspiration for “That’s Important to Me” came shortly after Joey and Rory married. They began discussing the fundamental elements they wanted to prioritize in their new life together. Joey, who was raised on a farm in Indiana, drew from her upbringing to list values like financial responsibility, enjoying nature, and being present with family. These discussions evolved into the song’s lyrics, capturing their desire to lead a meaningful and grounded life.
Initially, “That’s Important to Me” was slated as the lead single for their second album. However, after writing “This Song’s for You” with Zac Brown, the duo decided to release that track first, dedicating it to their fans. Consequently, “That’s Important to Me” became the album’s second single, released to country radio in October 2010. It debuted at number 58 on the Billboard Hot Country Songs chart in February 2011.
The song’s music video offers a glimpse into Joey and Rory’s everyday life on their Tennessee farm, reinforcing the song’s themes of simplicity and authenticity. Over time, “That’s Important to Me” has resonated with many listeners, serving as a reminder to cherish the fundamental aspects of life that truly matter.