Introduction
“It’s Now or Never” is one of Elvis Presley’s most iconic songs, released on July 5, 1960. This timeless ballad was inspired by the classic Italian Neapolitan song “’O Sole Mio,” composed in 1898 by Eduardo di Capua and Giovanni Capurro. Elvis was introduced to the melody during his service in Germany, where he encountered Tony Martin’s English adaptation, “There’s No Tomorrow.” Captivated by the tune, Elvis expressed his desire to record it with new lyrics and an updated arrangement. His publisher, Freddy Bienstock, enlisted songwriters Aaron Schroeder and Wally Gold, who completed the new lyrics in just 20 minutes. The result was “It’s Now or Never,” a cha-cha-styled rendition that showcased Elvis’s powerful vocals and operatic flair.
The recording session took place on April 3, 1960, at RCA’s Nashville studios. Elvis insisted on performing the song in a single take, delivering a flawless rendition that captured the song’s emotional intensity. Despite initial legal delays due to copyright issues in the UK, the song was eventually released and became a massive international hit. It topped the charts in the United States, United Kingdom, and several other countries, selling over 20 million copies worldwide, making it one of Elvis’s best-selling singles.
The song’s success marked a significant moment in Elvis’s career, demonstrating his versatility and ability to transcend musical genres. “It’s Now or Never” remains a testament to his enduring legacy and continues to resonate with audiences around the world.