Introduction
“When ‘That’s Important to Me’ begins, it gently draws listeners into a world of quiet devotion and heartfelt simplicity—an invitation to cherish life’s unspoken wealth. Released in October 2010 as the second single from Joey & Rory’s second album, Album Number Two, the song was co-written by Joey Feek, Rory Feek, Tim Johnson, and Joe Motola. In a candid late-2010 interview, Joey explained that she and Rory had penned it roughly seven years earlier when they were newly married, simply discovering what mattered most in life .
Joey described how the lyrics stemmed from her own upbringing on a farm in Indiana—prioritizing small joys like being debt-free, sharing meals, nurturing children, and unplugging from technology—and how they wanted the same values for their blended family . Rory, too, emphasized the song’s personal significance: “Of every song that we sing or that we’ve recorded, that song really is the cornerstone,” he said, noting how rare it is for songs to celebrate the roles of wife and mother so honestly .
Commercially, the single debuted at No. 58 on Billboard’s Hot Country Songs chart in February 2011 . But beyond chart performance, the track embodies Joey & Rory’s enduring musical identity—authentic, grounded, and abounding with the values they lived by.
Through its humble narrative, “That’s Important to Me” remains a heartfelt testament to love, family, and the beauty of ordinary life—resonating with anyone who finds meaning in the smallest, most essential moments.”