Introduction
“It Just Comes Natural” is a song by American country music artist George Strait, released in October 2006 as the second single and title track from his twenty-fourth studio album. Written by Marv Green and Jim Collins, the song exemplifies Strait’s signature neotraditional country style, blending honky-tonk elements with a contemporary sensibility. Its lyrics reflect on the effortless nature of love and life’s simple pleasures, resonating with listeners through its universal message and Strait’s heartfelt delivery.
Upon its release, “It Just Comes Natural” achieved significant commercial success, reaching the top of the Billboard Hot Country Songs chart in February 2007. This milestone marked Strait’s 42nd number-one single on the chart, further solidifying his status as a leading figure in country music. The song’s success contributed to the album’s platinum certification by the RIAA, with over a million copies sold in the United States.
Critically, “It Just Comes Natural” was praised for its timeless appeal and Strait’s consistent artistry. The song, along with others from the album, showcases his ability to deliver emotionally resonant music that connects with a wide audience. “It Just Comes Natural” remains a testament to George Strait’s enduring influence in the country music genre.