Introduction
“Little Man” is a poignant country song written and performed by Alan Jackson, released in May 1999 as the fourth and final single from his album High Mileage. The song reached number three on the U.S. Billboard Hot Country Singles chart and number four on the Canadian RPM Country Tracks chart. Notably, it was Jackson’s first single to break into the Top 40 on the Billboard Hot 100, peaking at number 39.
The inspiration for “Little Man” stemmed from Jackson’s observations during a trip through small Southern towns, where he witnessed the decline of local businesses overshadowed by large retail chains. This experience resonated with him, prompting the creation of a song that laments the erosion of small-town America and pays tribute to the “little man”—the small business owners and their communities.
The accompanying music video, directed by Steven Goldmann, was shot entirely in black and white, enhancing its nostalgic tone. It features Jackson driving through towns like Lascassas, Tennessee; Jasper and White Springs, Florida; and Pavo, Georgia, reflecting on the shuttered storefronts and the remnants of once-thriving local businesses. The video begins with Jackson sharing his inspiration for the song, adding a personal touch to the narrative.
A notable live performance of “Little Man” took place at the Farm Aid concert in Bristow, Virginia, on September 17, 2000. Farm Aid, founded by Willie Nelson, John Mellencamp, and Neil Young, aims to support family farmers in America. Jackson’s performance aligned seamlessly with the organization’s mission, as the song underscores the struggles of small business owners and the encroachment of large corporations on rural communities.
“Little Man” stands as a testament to Alan Jackson’s commitment to traditional country music themes, highlighting the challenges faced by small-town America in an era of rapid commercialization. Its heartfelt lyrics and evocative imagery continue to resonate with listeners who value the preservation of local culture and the acknowledgment of the “little man” in society.