Introduction
A Sweet Ode to Young Love and Devotion: The Enduring Charm of “Double Lovin’”
“The Osmonds – Double Lovin’” is a vibrant slice of early‑1970s bubblegum pop that captures the quintet at peak mainstream momentum. Written by seasoned hitmakers George Jackson and Mickey Buckins, the track was first laid down by soul singer Spencer Wiggins in 1970. The Osmonds took this soul‑tinged gem, recorded it in February 1971 at the famed Muscle Shoals studio under producer Rick Hall, and released it that June as a follow‑up to their smash hit “One Bad Apple”.
Featured on their second MGM studio album Homemade, “Double Lovin’” reached No. 14 on the US Billboard Hot 100 and climbed to the top 10 in Canada, echoing the Jackson 5‑style sound that had defined the group’s chart triumphs . Like “One Bad Apple,” the song relies on buoyant brass arrangements, soulful groove, and smooth sibling harmonies—showcasing Merrill Osmond as lead vocalist with Donny providing the catchy vocal hooks . The single’s B-side, “Chilly Winds,” also received attention, contributing to its solid radio airplay .
This song marked a transitional moment: while The Osmonds were still performing material from external songwriters, they had begun asserting themselves creatively. Within months, they started penning their own songs for subsequent albums—ushering in a shift toward greater artistic control while retaining their wholesome, family‑friendly image .
“Double Lovin’” stands as a quintessential example of early‑’70s Osmondmania—a combination of tight familial vocal blend, bubblegum‑pop sheen, and a touch of R&B energy—which would define their chart decade before evolving into rock and concept‑album territory. It’s a snapshot of The Osmonds owning the pop charts with an infectious blend of clean‑cut charm and soulful style.