Introduction
“That’s Important to Me” is a heartfelt song by the American country duo Joey + Rory, featured on their 2010 album Album Number Two. The track was co-written by Joey Feek, Rory Feek, Tim Johnson, and Joe Motola.
The song reflects the couple’s values and the simple pleasures they cherished in life. Joey Feek explained that the lyrics were inspired by their early married life and their desire to instill wholesome values in their family. She mentioned that the song lists ideas important to her upbringing, such as getting out of debt, being good examples for their children, enjoying the outdoors, and appreciating simple things like turning off the TV. These sentiments resonated with many listeners who shared similar values or aspired to them.
Rory Feek noted that the song became a cornerstone of their musical identity, representing their life as a married couple and their artistic expression. He highlighted the significance of hearing Joey sing about being proud to be a wife and mother, a theme not commonly addressed in contemporary music. This authenticity and relatability contributed to the song’s impact on their audience.
Upon its release, “That’s Important to Me” charted on the Billboard Hot Country Songs chart in February 2011, reflecting its popularity among country music fans.
The song’s success further established Joey + Rory’s reputation for creating music that celebrates traditional values and the beauty of everyday life.
The accompanying music video features intimate glimpses into Joey and Rory’s life together, reinforcing the song’s themes of love, family, and simplicity. The visual storytelling complements the lyrics, offering fans a deeper connection to the duo’s personal experiences and the message they aimed to convey through their music.
“That’s Important to Me” remains a testament to Joey + Rory’s commitment to authenticity in their artistry, resonating with audiences who value sincerity and heartfelt storytelling in country music.