Introduction
“That’s Important to Me” – A Heartfelt Snapshot of Joey + Rory’s Values
Released in October 2010 as the second single from their sophomore album Album Number Two, “That’s Important to Me” emerged as a defining song for country‑bluegrass duo Joey + Rory . Though not a major chart hit—it peaked around #51 on the Billboard Hot Country Songs chart—it resonated deeply with fans and later earned a nomination for Mainstream Inspirational Country Song at the 2011 Inspirational Country Music Awards .
Joey Feek explained in interviews that the song originated long before its release: “We wrote this song about seven years ago. We were just newly married … getting to know each other’s things that are really important to us” . Drawing from her own upbringing on an Indiana farm, Joey and Rory crafted lyrics celebrating simple, wholesome values—things like opening the windows, saying prayers together, being present as parents, and valuing family life .
Though modest in mainstream radio performance, the song quickly became a cornerstone of their live shows, appearing at virtually every concert and radio visit. As Joey said, it represented “who we are, as a married couple and of our music and why it represents us” . Its heartfelt appeal and authentic storytelling made it particularly meaningful for audiences who shared similar longing for these values.
Set against the backdrop of Album Number Two—released on September 14, 2010—this single solidified Joey + Rory’s reputation for sincerity over flash, opting for ethos that prioritized love, faith, family, and purposeful living over chart-topping potential. Though Joey’s untimely passing in March 2016 added poignancy to their legacy, “That’s Important to Me” remains a testament to the simple, intentional life they celebrated through their music.