Introduction
“What Could It Be” is a track by The Osmonds from their 1972 album Crazy Horses. The song showcases the band’s departure from their earlier bubblegum pop sound, embracing a more rock-oriented style. This shift was part of their broader effort to assert creative control and produce music that aligned with their personal values and musical aspirations.
The Osmonds, originally known as the Osmond Brothers, began their career in the 1960s as a barbershop quartet before transitioning into pop music. By the early 1970s, they sought to redefine their musical identity. Under the production of Michael Lloyd, they crafted Crazy Horses, an album that featured self-penned songs and a heavier rock sound. “What Could It Be” is one of the tracks that exemplifies this new direction, blending introspective lyrics with a robust musical arrangement.
The song’s lyrics delve into themes of love and uncertainty, capturing the complexities of romantic relationships. The recurring question, “What could it be,” reflects a sense of wonder and vulnerability, as the narrator contemplates the nature of their feelings and the object of their affection.
“What Could It Be” stands as a testament to The Osmonds’ evolution as artists, marking a significant departure from their earlier image and showcasing their versatility and depth as musicians.